BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV, VOL.1(50)-2008

SERIES V  -  ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

· Management and marketing
Bisogni, P.:  What Competencies and Skills Need the Modern Supply Chain Manager? ................................... 1
Chirca, A., Daj, A.:  Assessing Internet Marketing Success through Performance Metrics................................ 5

Chiţu, I. B.:  Some  Aspects  Regarding  Business  to Business  Marketing  Communications  in  the  European

           Union............................................................................................................................................

 13
Constantin, S., Lupşa-Tătaru, D. A.: Evaluating Romania’s Transition towards a Knowledge-Based Economy .. 17
Duguleană,  L., Duguleană, M.: New Communication Technologies used for Online Sites’ Marketing................. 21

Faravelli, M., Dovleac, L.: Customer-Oriented Approach in New Product Assimilation – Essential Requirement

           for the Market of High-Tech Products................................................................................................

 27

Hughes, A., Bălăşescu, M., Bălăşescu, S.: The Role and Importance of Information Technology in the Supply

          Chain Management.........................................................................................................................

 33

Humelnicu – Severin, A., McDiarmid, N.: European Union Directives and Regulations Affecting e-mail

           Marketing......................................................................................................................................

 39
Kalda K.: Consumer Loyalty as a Factor of Aviation Enterprises Competitiveness Increase............................ 47
Lixăndroiu, R.: Improving Web Loading with AJAX Technique....................................................................... 55

Maican, C. A.: Enhancing communication  in the Public Administration from Braşov County by Means of a

          Communication Portal. Developing Modules over an Open Source Portal..............................................

 59
Mihai, D. R.: Ethics in Management Consultancy Services. Best Practices of International Codes of Conduct..... 65

Neacşu, A. N., Madar, A.: Consumer Protection and Obesity........................................................................

 69
Petcu, N.: Graduate Employment Programmes at Territorial Level............................................................... 75
Poţincu, C.: Ethics  Limits  in Political  Marketing......................................................................................... 81
Reid, G., Ţierean, O.M., Brătucu, G.: What is Public Choice?......................................................................... 87

Repanovici, A., Landoy, A.: I Marketing Research in Users’ Information Behaviour. Approach from Brasov,

            Romania and Bergen, Norway Universities.......................................................................................

 93
Sabău, I., Sabău, M.: Online Learning: Visual Thinking and Literacy.............................................................. 101
Sabău, I.:  The Visual Component of e-Learning......................................................................................... 109

Tecău, A. S., Tescaşiu, B.: Market  Research  Regarding  the  Predeal  Citizen’s  Opinions, Attitudes  and 

            Behavior Towards Selective  Garbage  Collecting Issue  in  the  Context  of  Meeting the  Standards  of 

            European Union.............................................................................................................................

 119