BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV •  VOL. 3 (52)-2010

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING
Boşcor, D., Brătucu, G.: Base-of-the-pyramid global strategy ................................................................................................................. 11
Bucur, I. G.: The influences of new commercial premises within the European Union over trade negotiations .......................... 17
Chiţu, I. B., Tecău, A. S.: Product placement as a form of advertainment ............................................................................................. 23
Enache, I.-C., Duguleană, L.: The financial crisis impact on the Romanian on-line advertising ..................................................... 27
Fojtíková, L.: EU trade in the time of financial crisis .................................................................................................................................. 33
Funaru, M.: The implementation of the EU’s environmental policy in Romania.................................................................................. 43
Iosip, A.: Economic crisis and the automotive industry in Romania ..................................................................................................... 51
Madar, A., Neacşu, A. N.: The advantages of global standardization..................................................................................................... 61
Marinescu, N.: Insights from teaching European economic integration to non-economic students................................................ 67
Neacşu, A. N., Madar, A.: Grain storage at farm and warehouses level ................................................................................................ 71
Popescu, D.: Warren Buffett, the intelligent investor................................................................................................................................... 77
Pralea, A.: Expenditure on health and its impact on public health .......................................................................................................... 83
Radbâţă, A.: The impact of the financial crisis on the Romanian advertising market ......................................................................... 89
Suciu, T.: The current economic crisis reflected in media........................................................................................................................ 95