|
BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
5 (54) No.1 - 2012
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
|
|
|
|
|
|
Bălăşescu, S.:
The impact of innovation on the retail commerce
.......................................................................................................... |
9 |
|
Baranov, A., Baranov, A.:
Building online customer relationship
............................................................................................................. |
15 |
|
Brătucu, G., Brătucu, T.:
Using qualitative research in educational
marketing
.................................................................................... |
19 |
|
Boitor, A.–B., Herţanu, A.:
A.C.T.A. and the effects of the
agreement on the on-line marketing strategies
..................................... |
25 |
|
Chiţu, I. B., Tecău, A. S.: Issues related to social network advertising
................................................................................................... |
31 |
|
Daj,
A.:
Contemporary marketing trends: from one-to-one marketing and the
service-dominant logic to M2M
communications and netnography
......................................................................................................................................................... |
37 |
|
Dovleac, L., Bălăşescu, M.:
Marketing mix for consumer high technology
products
.......................................................................... |
41 |
|
Enache, I.-C.:
The student decision making process
................................................................................................................................ |
49 |
|
Funaru, M., Baranov, A.: Environmental marketing - element for asserting
the management of sustainable development ...... |
53 |
|
Herţanu, A., Boitor, A.-B.:
The role of original equipment
manufacturers in software distribution .................................................... |
59 |
|
|
|
|
|
|
|
BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
5 (54) No.2 - 2012
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
|
|
|
|
|
|
Albu, R. G., Chiţu, I. B.:
The European ecolabel – advantages and
perspectives for development in Romania.......................... |
9 |
|
Boitor, A.-B., Herţanu, A.:
The enterprise software market and its
features
........................................................................................... |
15 |
|
Enache, I.-C.: The educational market. a comparison between Romania and
the European Union
............................................. |
21 |
|
Herţanu, A., Boitor, A.-B.:
S.T.E.P. analysis on event tourism
.................................................................................................................. |
25 |
|
Tălpău, A., Vieraşu, T.:
Online marketing strategies – UK and Romania
............................................................................................. |
31 |