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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
6 (55) No.1 - 2013
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Boscor, D., Bratucu, G.,
Baltescu, C.: Drivers of the international expansion of
emerging-market multinationals .................... |
9 |
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Balasescu, S.: Marketing promotion in the consumer goods’ retail distribution process
............................................................... |
15 |
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Pipos, C., Funaru, M.: Cultural marketing in Europe and its impact on literature. Case study: Sylvia Plath.................................. |
21 |
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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
6 (55) No.2 - 2013
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Balasescu, M.: The influence of innovations and
technology on the future of retail .......................................................................... |
9 |
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Daj, A.: Economic and legal aspects of introducing
novel ICT instruments: integrating sound into social media
marketing - from audio branding to soundscaping
............................................................................................................................. |
15 |
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Duguleana, L. Nicolae, C. M: Quantitative marketing
research on behavior of the small and medium
companies on financial advisory services............................................................................................................................................ |
25 |
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Funaru, M.: Attitudes, opinions and behaviour of
Brasov managers as regards the application of ecological
marketing in their business .................................................................................................................................................................... |
31 |
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Funaru, M., Funaru, G.: Protecting the environment:
social responsibility or legislative constraint?.............................................. |
37 |
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Nicolae, C. M.: Quantitative marketing research on
the use of specialised financial advice by the segment of SMEs............... |
43 |
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Opris (Cas. Stanila) M., Bratucu, G.: Visual
merchandising window display ....................................................................................... |
51 |
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Palade, A., Bratucu, G.: The marketing of
educational services. A study regarding the graduates’ professional path............... |
57 |
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Palade, A., Constantin, C.: Graduates’ integration
on the labour market............................................................................................ |
65 |
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