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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
8 (57) No.1 - 2015
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Balasescu M.:
Marketing solutions for Romanian retail companies..................................................................................................... |
9 |
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Balasescu S.: Methods of measuring the level of
logistics serving in international business......................................................... |
17 |
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Barbulescu O.: Brasov customer satisfaction as
regards the collaboration with leasing companies............................................. |
25 |
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Dovleac L.: The Role of new communication
technologies in companies’ sustainability
................................................................ |
33 |
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Enache I.C., Brodský Z.: A Conceptual framework for
using marketing models for sustainable development............................ |
41 |
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Epuran G., Tescasiu B.: Specific Euro-marketing
elements in the single European market. A Cultural approach
................... |
47 |
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Manic M.: The Rise of Native Advertising.................................................................................................................................................... |
53 |
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Neacsu N. A.: Design element analysis on juice
market. Case study: Prigat..................................................................................... |
59 |
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Opris (Stanila) M.A., Bratucu G., Palade A.:
Distribution policies and strategies for sustainable textile products........................ |
65 |
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Tierean O.M., Roman D. E.: Commercial breaks vs.
product placement: what works for young consumers?............................. |
71 |
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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
8 (57) No.2 - 2015
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Bacanu B.: Marketing
strategy: the right place and the big problem..................................................................................................... |
11 |
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Balasescu M.: Evaluation of the impact of
innovation processes and activities on Romanian retailers and
consumers through marketing methods and techniques.................................................................................................................. |
19 |
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Balasescu S.: Issues
of innovations in large retailers marketing.......................................................................................................... |
27 |
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Bucs L., Gradinaru E., Bratucu G.:
Local basic food producer facing the challenge of
working with
multinational supermarket chains
........................................................................................................................................................ |
35 |
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Constantin C.: Using the Logistic Regression model
in supporting decisions of establishing marketing strategies
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43 |
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Enache I.C.: Connecting customers’ satisfaction to
sustainable development. A Marketing models perspective....................... |
51 |
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Epuran G.: The role of innovation in the trade
industry............................................................................................................................ |
57 |
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Finaru M., Chitu I.B.: Considerations on the
promotional activity on the DIY market in Romania
.................................................. |
63 |
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Fruntes C.: Trends and developments on the Book
Market. Particularities of the Romanian market ........................................... |
69 |
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Gradinaru E., Trifan A.:
Encouraging authentic marketing among small business
entrepreneurs in the tourist
cities of Romania. Case study - Restaurant Bistro „La
ceaun” Brasov............................................................................................ |
75 |
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Madar A.: Elements of design and aesthetics on the
beer market in Romania. Case Study: Tuborg ........................................... |
83 |
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Manic M.: Marketing Engagement through Visual
Content ..................................................................................................................... |
89 |
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Munteanu G.M., Stan A.M.: The marketing perspective
on the risks of unqualified real estate market........................................... |
95 |
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Neacsu N. A.: Implementation of ISO 22000 - a tool
to increase business efficiency and customer satisfaction
A Case Study: SC Prodlacta Brasov.. .................................................................................................................................................. |
105 |
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Patrutiu Baltes L.:
Content marketing - the fundamental tool of digital marketing............................................................................. |
111 |
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Tecau A.S., Tescasiu B.: Nonverbal communication in
the focus-group ............................................................................................ |
119 |
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Tescasiu B.: Considerations upon “marketing
metrics”.......................................................................................................................... |
125 |
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Todor R.D.: Promotion on the industrial products
market....................................................................................................................... |
131 |
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