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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
9 (58) No.1 - 2016
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Constantin C.: The importance of sales forecasting
in establishing marketing strategies
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3 |
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Gomoescu M.: The
rebranding of Electrica Soluziona SA – a case study .................................................................................................. |
9 |
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Melnic E.L.:
Techniques for measuring customers’ satisfaction in Banks ................................................................................................. |
23 |
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Patrutiu Baltes L.:
Digital marketing mix specific to the IT field
.................................................................................................................. |
33 |
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Tescasiu B.: Marketing
approach at European level – The case of Southern-European countries ...................................................... |
45 |
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Todor R.D.: Blending traditional and digital
marketing
................................................................................................................................ |
51 |
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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
9 (58) No.2 - 2016
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Balasescu M.: Ways to improve logistics for the
benefit of the producers’ foreign customers ........................................................... |
11 |
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Balasescu S.: Subliminal influence on purchasing
behavior in the retail market ............................................................................... |
19 |
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Biea E.A., Bratucu G.: The voting behaviour in the
local Romanian elections of June 2016
............................................................. |
25 |
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Boscor D.: Marketing strategies adopted by Romanian
smartphones producers. Case study Visual Fan ..................................... |
31 |
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Gradinaru E., Bucs L., Bratucu G.: Consumer
behaviour regarding of energy products
.................................................................... |
39 |
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Melnic E.L.: How to strengthen Customer Loyalty,
using Customer Segmentation? ........................................................................... |
51 |
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Patrutiu-Baltes L.: Inbound Marketing - the most
important digital marketing strategy ...................................................................... |
61 |
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Polgar (Deszke) K.D., Duguleana L.: Marketing mix
for rural development in Romania
.................................................................... |
69 |
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Stefan M., Bratucu G., Chižu I.B.: Perception of
breast cancer prevention campaigns among women in Brasov
.......................... |
79 |
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Todor R.D.: Marketing Automation ................................................................................................................................................................. |
87 |
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Tierean O.M.: Who eats what? The eating behaviour
of high school students in Brasov .................................................................... |
95 |