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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
10 (59) No.1 - 2017
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Balasescu M., Dovleac L.: The interest of Romanian
consumers in using QR codes in restaurants and pubs
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9 |
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Balasescu S.: Assessment methods regarding the service
level of specialized retailers
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15 |
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Chitu I.B.: The importance of online communication in
the information upon safety and security at work
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21 |
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Constantin C.: Using the regression model in
multivariate data analysis
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27 |
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Dovleac L., Balasescu M.: Barriers to the development
of the short supply chain for local food producers in Romania
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35 |
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Lazar C. I.:
Perspectives on green marketing and green businesses for sustainable
development
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45 |
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Tecau A.S.: Convenience of achieving a software
platform leading to increased travel safety for disabled persons ...................... |
53 |
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Todor R.D.: Promotion and communication through e-mail
marketing campaigns
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61 |
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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
10 (59) No.2 - 2017
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Balasescu M.: Solutions for improving the Romanian
consumers trust in the authenticity of traditional local food
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Balasescu S.: The importance of private brands with
the Romanian trade .......................................................................................... |
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Constantin C.: Using the Boxplot analysis in marketing
research
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Manic M.: The Contemporary Romanian Paradigm of
Marketing Promotion ........................................................................................ |
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Neacsu N.A.: The role of consumer protection in
ensuring quality in the hotel services market ..................................................... |
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Patrutiu Baltes L.: Marketing technology (Martech) –
the most important dimension of online marketing
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Stan (Rozsi) A., Ghinea A.C., Biea E.A.: Political
communication in Romania and its feedback nationwide
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Stoian A., Epuran G.: Entertainment services marketing
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Tecau A.S.: Particularities of the Romanian rural
education
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Tierean O.M.: What do high school students eat? A
gender, residence, and body mass index perspective ................................. |
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Untaru E.N., Pricope G., Ispas A.: Assessment of the
impact of Educational Services Quality on consumer Satisfaction and
Loyalty ........................................................................................................................................................................................................... |
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