BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV • VOL. 11 (60) No.1 - 2018

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Balasescu M.: Image Crisis - An Approach using Marketing and Communication Tools ....................................................................

Balasescu S.: Adoption of Innovation in Retail Industry ..............................................................................................................................

Barbulescu O.: The Factors that Influence the Romanian Consumers' Decision of Buy Wine ......................................................

Dombi R.: Qualitative Marketing Research for the Identification of Bank Staff Satisfaction ..................................................................

Grajdieru (Coman) E.: How to Sell Careers to the Employees you Want to Keep? A Marketing Approach on

      Career Development .....................................................................................................................................................................................

Hegedus I., Bratucu G., Stefan M.: Internal Factors of the Rail Freight Transportation ..........................................................................

Kadar (Lazar) K.: Promotion of Tourist Attractions and Identification of the Promotional Marketing Mix Applied by

      Travel Agencies in the Centre Region of Romania .................................................................................................................................

Tecau A.S., Chitu I.B.: Influence of Packaging on Taste Perception .........................................................................................................

Turcanu (cas. Dimitriu) C., Prodea B. M., Constantin C.: The Opportunity of Using Augmented Reality in

      Educating Disadvantaged Children ...........................................................................................................................................................

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV • VOL. 11 (60) No.2 - 2018

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

MARKETING

Barbulescu O.: Marketing Strategies used by Retailers on the International Wine Market  ...................................................................

Dombi R.: Quantitative Research for the Identification of Bank Employee Satisfaction  ........................................................................

Neacsu N.A.: Consumer Protection on the Banking Services Market ........................................................................................................

Stan A.: Political Communication Aspects in Romania .................................................................................................................................

Tecau A.S.: Evaluation of an Event to Promote Education and Values of Social Inclusion in Rural Areas through the

      Direct Observation Method ............................................................................................................................................................................