BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
12 (61) No.1 - 2019
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Balasescu M.:
Methods of Obtaining the Information Necessary to
Underlie the Marketing Policies Specific to
Public Institutions
...........................................................................................................................................................................................
https://doi.org/10.31926/but.es.2019.12.61.1 |
9 |
Balasescu S.: Methods of Assessing the Image of
Cosmetics Industry Retailers
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https://doi.org/10.31926/but.es.2019.12.61.2 |
15 |
Bratucu G., Ciongradi.M.: Qualitative Marketing
Research for the Consumer Behaviour Specific to the
Multilevel Marketing System
.........................................................................................................................................................................
https://doi.org/10.31926/but.es.2019.12.61.3 |
23 |
Ciongradi I. M., Grajdieru (Coman) E.: The
Behaviour of Romanian Consumers Regarding the Purchase of
Products and Services
..................................................................................................................................................................................
https://doi.org/10.31926/but.es.2019.12.61.4 |
29 |
Ismana-Ilisan C.M., Petrache (Lang) B.G.:
Personalized Experience Through Mobile Applications in the Retail Field
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https://doi.org/10.31926/but.es.2019.12.61.5 |
35 |
Neacsu N. A.: The Influence of Design Elements in
Choosing Products on Dairy Market ..................................................................
https://doi.org/10.31926/but.es.2019.12.61.6 |
41 |
Stan A. M., Epuran G.: Approaching the Processes of
Political Communication from a Marketing Perspective
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https://doi.org/10.31926/but.es.2019.12.61.7 |
49 |
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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
12 (61) No.2 - 2019
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Dovleac L., Szakal A.C., Trifan A.: Perspectives of
using Augmented Reality in Promoting Companies’ Activity
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https://doi.org/10.31926/but.es.2019.12.61.2.1 |
9 |
Lupsa-Tataru D. A.: Personal Branding – A Strategic
Communication Instrument for Freelancers
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https://doi.org/10.31926/but.es.2019.12.61.2.2 |
15 |
Neacsu N.A.: Aspects regarding Food Safety and
Consumer Protection on the Market of Public Food Services
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https://doi.org/10.31926/but.es.2019.12.61.2.3 |
21 |
Tecau A.S., Chitu I.B.: Valences of Social
Sustainability In the Context of Disparities between the Needs of Students
in
Urban and Rural Areas
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https://doi.org/10.31926/but.es.2019.12.61.2.4 |
29 |
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