BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 12 (61) No.1 - 2019

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

MARKETING

 

Balasescu M.: Methods of Obtaining the Information Necessary to Underlie the Marketing Policies Specific to

      Public Institutions ...........................................................................................................................................................................................

      https://doi.org/10.31926/but.es.2019.12.61.1

 

9

Balasescu S.: Methods of Assessing the Image of Cosmetics Industry Retailers ..................................................................................

      https://doi.org/10.31926/but.es.2019.12.61.2

15

Bratucu G., Ciongradi.M.: Qualitative Marketing Research for the Consumer Behaviour Specific to the

      Multilevel Marketing System .........................................................................................................................................................................

      https://doi.org/10.31926/but.es.2019.12.61.3

 

23

Ciongradi I. M., Grajdieru (Coman) E.: The Behaviour of Romanian Consumers Regarding the Purchase of

      Products and Services ..................................................................................................................................................................................

      https://doi.org/10.31926/but.es.2019.12.61.4

 

29

Ismana-Ilisan C.M., Petrache (Lang) B.G.: Personalized Experience Through Mobile Applications in the Retail Field .................

      https://doi.org/10.31926/but.es.2019.12.61.5

35

Neacsu N. A.: The Influence of Design Elements in Choosing Products on Dairy Market  ..................................................................

      https://doi.org/10.31926/but.es.2019.12.61.6

41

Stan A. M., Epuran G.: Approaching the Processes of Political Communication from a Marketing Perspective ..............................

      https://doi.org/10.31926/but.es.2019.12.61.7

49

BULLETIN OF THE TRANSILVANIA UNIVERSITY OF BRASOV VOL. 12 (61) No.2 - 2019

SERIES V  -   ECONOMIC SCIENCES, ISSN 2065-2194 (Print), ISSN 2065-2208 (CD-ROM)

 

MARKETING

 

Dovleac L., Szakal A.C., Trifan A.: Perspectives of using Augmented Reality in Promoting Companies’ Activity ............................

      https://doi.org/10.31926/but.es.2019.12.61.2.1

9

Lupsa-Tataru D. A.: Personal Branding – A Strategic Communication Instrument for Freelancers ..................................................

      https://doi.org/10.31926/but.es.2019.12.61.2.2

15

Neacsu N.A.: Aspects regarding Food Safety and Consumer Protection on the Market of Public Food Services ..........................

      https://doi.org/10.31926/but.es.2019.12.61.2.3

21

Tecau A.S., Chitu I.B.: Valences of Social Sustainability In the Context of Disparities between the Needs of Students in

      Urban and Rural Areas ..............................................................................................................................................................................

      https://doi.org/10.31926/but.es.2019.12.61.2.4

 

29