|
BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
10 (59) SPECIAL ISSUE No. 2 - 2017
SERIES
V
- Proceedings of the International Conference of PhD Students (IPC 2017), Third
edition, June 22-23, 2017,
ISSN 2065-2194 (Print)
MARKETING
|
|
|
|
|
|
Bucs L., Hegedüs I. S.:
Consulting services offered for small and medium
enterprises on the Romanian market
.................... |
3 |
|
Ciongradi I. M.: Multilevel Marketing for everybody
is not forever ............................................................................................................. |
11 |
|
Grajdieru (Coman) E.: Neuromarketing and its
internal marketing applications
.................................................................................. |
17 |
|
Hegedüs I.S., Stefan M.:
External factors of the Rail Freight Transportation
.......................................................................................... |
25 |
|
Melnic E. L.: The emergence of the marketing mix in
the banking sector
.............................................................................................. |
35 |
|
Stefan M., Hegedüs I.: The analysis of the Romanian
public health system. Case study: The importance of education in
preventing cancer
......................................................................................................................................................................................... |
43 |
|
|
|
|
|
|
|
BULLETIN OF THE TRANSILVANIA UNIVERSITY OF
BRASOV • VOL. 10 (59) SPECIAL ISSUE No. 2 - 2017
SERIES
V
- Proceedings of the International Conference of PhD Students (IPC 2017), Third
edition, June 22-23, 2017,
ISSN 2065-2194 (Print)
MANAGEMENT
|
|
|
|
|
|
Ciubotaru M.: Historic town centre management- The
real estate industry ............................................................................................ |
55 |
|
Dumitrascu-Baldau I., Dumitrascu D.D.: Skills and
competences international project managers need in order to be
successful in a virtual work environment .................................................................................................................................................
|
63 |
|
Serban R.A.: Firm performance – from how to measure
to how to manage. An overview
..................................................................
|
71 |
|
|
|
|
|
|
|
BULLETIN OF THE TRANSILVANIA UNIVERSITY OF
BRASOV • VOL. 10 (59) SPECIAL ISSUE No. 2 - 2017
SERIES
V
- Proceedings of the International Conference of PhD Students (IPC 2017), Third
edition, June 22-23, 2017,
ISSN 2065-2194 (Print)
FINANCE AND ACCOUNTANCY
|
|
|
|
|
|
Balint C.: Accounting information on the balance
sheet – with errors, in the case of gambling companies
...................................
|
93 |
|
Baltes N., Dragoe A.G.M.: The risk assessment of
the investments in the companies belonging to the
manufacturing industry in Romania, listed on the
Bucharest Stock Exchange
...............................................................................
|
99 |
|
Stanese I.T., Caraus M., Ungureanu M.A.: Regional
development of Romania - premise for better financing of projects
..........
|
105 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Authors Index
..................................................................................................................................................................................................... |
119 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|