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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
7 (56) No.1 - 2014
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Balasescu, M:
Methodological and Practical Issues of Scientific Research on the Retail
Market.................................................... |
9 |
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Balasescu, S.: Contributions to the Foundation of
the Marketing Mix for Retail Companies............................................................ |
17 |
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Chitu, I.B., Tecau A.S.: Aspects of the Romanian
Food Retail Market.................................................................................................... |
25 |
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Constantin, C.: Using the Importance – Satisfaction
Matrix in Designing Relationship Marketing Strategies
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31 |
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Dovleac, L.: Pricing Policy and Strategies for
Consumer High-Tech Products................................................................................... |
37 |
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Duguleana, L., Duguleana, C.: Brand Valuation
Methodologies and Practices.................................................................................. |
43 |
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Funaru, M.: Attitudes,
Opinions and Behavior of Managers on Application of Ecological Marketing in
their
Business - Testing Hypotheses - Case Study:Brasov
County............................................................................................................ |
53 |
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Neacsu, N.A., Madar, A.:
Artificial Sweeteners versus Natural Sweeteners........................................................................................... |
59 |
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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
7 (56) No.2 - 2014
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Balasescu, S., Balasescu, M.: Optimization Methods
for Supply Chain Activities .............................................................................. |
9 |
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Bratucu, G., Dinca, M.S., Dinca, G.: Awareness
Research Concerning the Existence and Implications of the
Avrig – Scorei – Fagaras protected Area
............................................................................................................................................. |
17 |
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Constantin, C.: Principal Component Analysis - A
Powerful Tool in Computing Marketing Information........................................ |
25 |
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Mitrea, D.: Impact of Mobile Application on
Smartphones for European Employees
........................................................................ |
31 |
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Neacsu, N.A.: Effects of Carbohydrate Consumption
Case Study: carbohydrates in Bread............................................................. |
39 |
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Talpau, A.: Social Media - A New Way of
Communication........................................................................................................................ |
45 |
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Talpau, A.: The Marketing Mix in the Online
Environment
....................................................................................................................... |
53 |
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Todor, R.D.: The Importance of Branding and
Rebranding for Strategic Marketing........................................................................... |
59 |
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