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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
4 (53) No.1 - 2011
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Balasescu, M.,
Balasescu, S.: A new concept: the marketing of consumer goods
disposal in retail companies......................... |
9 |
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Boitor, A. B., Bratucu, G.:
Competition analysis on the operating system market
using principal component analysis
............... |
15 |
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Enache, I. C.: Marketing higher education using the 7 Ps framework
.................................................................................................. |
23 |
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Funaru, M.,
Funaru, G.: Strategies of Dacia Renault on international markets
................................................................................... |
31 |
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Gherman, C.:
The impact of the international financial crisis on the direct marketing
activity
.......................................................... |
37 |
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Pralea, A. R.: The health marketing mix
..................................................................................................................................................... |
43 |
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Talpau, A., Boscor, D.:
Customer-oriented marketing - a strategy that
guarantees success: Starbucks and McDonald’s
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51 |
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BULLETIN OF THE
TRANSILVANIA UNIVERSITY OF
BRASOV • VOL.
4 (53) No.2 - 2011
SERIES
V -
ECONOMIC SCIENCES,
ISSN 2065-2194 (Print),
ISSN 2065-2208 (CD-ROM)
MARKETING
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Boitor, B., Bratucu, G.,
Boscor, D., Talpau, A.: Impact of new online ways of advertising
................................................................... |
11 |
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Constantin, C.: The need
of relationship marketing in higher education
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19 |
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Daj, A.: The use of
electronic communications in marketing activities - qualitative research
-exploring the perceptions and
attitudes of
economic agents from Brasov
............................................................................................................................................ |
27 |
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Duguleana, L., Popovici,
S.: The factors which influence the consumption of bio products
.............................................................. |
33 |
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Enache, I. C.: Customer
behaviour and student satisfaction
................................................................................................................... |
41 |
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Neacsu, A. N., Madar, A.:
Consumer protection against aggressive selling
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47 |
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Neacsu, A. N., Madar, A.: The role of water in food
products.................................................................................................................... |
51 |
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Popovici, S.: What do we
know about cross-cultural marketing?
........................................................................................................... |
57 |
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Pralea, A. R.: Branding
in health marketing
................................................................................................................................................ |
65 |
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Vierasu, T., Balasescu, M.:
Supply chain components
............................................................................................................................. |
73 |
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Vierasu, T., Hertanu, A.,
Talpau, A, Balasescu. M.: How to manipulate polls
...................................................................................... |
79 |
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